How can we find 'inner peace' with HMRC when we're all left hanging on the telephone?

By Tara Evans for the Daily Mail

Published: 15:05 GMT, 18 December 2012 | Updated: 15:10 GMT, 18 December 2012

Yesterday the HM Revenue & Customs social media team spread messages of 'inner peace'  through the medium of Twitter as part of a new marketing campaign to get self-assessment tax forms filed ahead of the January 31 deadline.

But hold on almost five minutes (the average waiting time on the HMRC's premium rate number, although 6.5m hold for ten minutes or longer), what I'd like to know is how are we supposed to find 'inner peace' when we're left hanging on the telephone?

If comments from This is Money readers are anything to go by, the waiting time often exceeds the average call waiting time.

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Inner peace: A new marketing campaign from HMRC urges people to file their self-assessment tax forms ahead of the January 31 deadline.

I wonder what the cost of those phone calls is? Oh, just a measly ... £30million over the past year, according to figures National Audit Office. 

Sadly changes to the Child Benefit system are set to clog up phone lines even further once they kick in next year.

Tweets: The official Twitter account from HMRC confused followers yesterday with a series of uncharacteristic tweets.

But don't fret because we all have this delightful campaign to look forward to.

Yesterday's tweet: ‘Hi HMRC’s followers, just to let you know HMRC have decided to stop tweeting about tax today and instead all look for inner peace xoxox’, led marketing and media publication, The Drum, to write a story about the HMRC account being ‘hacked’.

The HMRC is rolling out the campaign via posters, radio and newspapers ads, as well as ‘cutting-edge interactive digital advertising, which will give internet surfers the chance to see people experiencing inner peace floating around their computer screens’.

Maybe we can all watch that happen while we wait on the telephone? :(

But with around 20 million phone calls to the HMRC 'not answered' last year, it might be time that the HMRC focused on perfecting the basics rather than finding 'inner peace'.

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